A Shameless Plug at Custard In The Ether

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A Shameless Plug

By admin | August 1, 2009

This blog usually focuses on my digital writing, but today I am launching a print book. Yes, an actual ink-on-page publication.

The difference is that I am launching the book online and will not only be promoting it using social media, but also be supporting readers and interacting with them as they use the book.

The book is Save Your Stomach: The Tilsmere Student Cookbook. This features cheap, healthy recipes for students and tips about cooking in digs. The recipes are presented as flowcharts, making them easy to follow - even for complete novice cooks. Or at least, that’s the idea!

Because the book is aimed at beginners, I will be supporting readers through a blog, where I will be posting video demonstrations, tips and bonus recipes. I will also be available on Twitter as @savestomach to answer questions.

Perhaps more scarily, I will be asking readers to take pictures of their efforts or video themselves making the recipes. This is the real test of whether I have got the recipes absolutely right. I want to encourage honesty so a community of readers can build and improve on the recipes - sharing any adaptations they may make.

This is very much an experiment in extending a cookbook beyond the page, and I’m not sure whether it has been done before, so it will be interesting to see what happens. However, I think recipe books are perfect print publications for this type of complimentary social media support, as it encourages engagement with cooking, which is what you need to get a beginner going and give them both enthusiasm and confidence. This is where most cookbooks for beginners and students can’t help, so hopefully the social media interaction I have planned will make Save Your Stomach successful.

If you are interested in buying a copy for yourself or a student you know, Save Your Stomach costs only £10 (+p&p) by calling (01252) 879827 or by completing the Order Form and posting it to Tilsmere Publishing at:

Tilsmere,
30 Mill Lane,
Yateley,
Hampshire,
GU46 7TN

If you are posting an order form, send a quick email to catering@tilsmere.com with your name and how many copies you have ordered. I will be signing all copies ordered today.

You can also become a fan of Save Your Stomach on Facebook and help spread the word!

*****shamless plug ends*****